
WRITE A LETTER WEEK
The national week featured on GMTV, BBC and other media, sought to encourage schoolchildren to develop their writing skills. It was launched and managed by a team led by Denise Roberts on behalf of My Child Magazine. The campaign was promoted to parents and schools, and supported by a special print magazine and content communication strategy. It involved commissioning and editing of content for print and online and managing letter-writing competitions. The event was sponsored by Stabilo, Bond and Postman Pat!