You are here:
Home 
Case Studies Media and Marketing Communications Strategy Marketing & Public Relations: Jet Star
Case Studies Media and Marketing Communications Strategy Marketing & Public Relations: Jet Star
Communication Case Studies
Marketing & Public Relations: Jet Star
JET STARWhat happens when a well-established music production company launches a new music label in »
Public Relations: Evangelical Alliance
EVANGELICAL ALLIANCECreating and pitching story ideas to the media, setting up press interviews, wri »
Increase Our Sign-ups! DCUD
DCUDDeep Calleth Unto Deep is concerned with helping individuals lead lives from a place of emotiona »
Growing Client Base: TWPI
TWPIEvery communication strategy has an aim beyond simply raising awareness. Training With Purpose, »
Communicating Brand Name: Graduate Coach
GRADUATE COACHWe’ve managed the on and offline communication strategy for Graduate Coach since its »
Public Relations: Barnardos
BARNARDO'SDenise Roberts was appointed to manage the public relations for Barnardo's entire regional »
Content Strategy: TWPI
TWPIWhen TWPI came up with their new branding and look it naturally included a new website. Loud Voi »
Write a Letter Week
WRITE A LETTER WEEKThe national week featured on GMTV, BBC and other media, sought to encourage scho »
Marketing & Public Relations: Jet Star
JET STAR
What happens when a well-established music production company launches a new music label in a new field – and wants to get the word out? You appoint someone who knows more about it than you. After several years as gospel section editor for the Gleaner Voice Group, Denise Roberts was appointed to set up and run the new marketing and PR department for Jet Star, a music production company established in the 1970's. She also sought out and secured new retail outlets for the supply of CDs in stores such as HMV and Wesley Owen. Additional tasks included publicity support for singers, organising and representing artistes at events, and writing and placing of press releases.