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Editorial Strategy & Launch: My Family UK

MY FAMILY UK

We created a forward-planning calendar and mapped out the editorial strategy for the launch of My Family UK, a site that helps parents get the most out of family life and their hard-earned cash. Our work involved getting this new venture up and running by creating an editorial agenda to match the business goals, setting up an editorial calendar to help support advertising and sponsorship sales and managing a team of writers to create over 300 articles covering finance, health, education, family law and a whole lot more.

 

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