Getting Through to People:

Master Class in No-nonsense Communication

Run for a minimum of 4 persons at your workplace or other group venue

Who is it for?

This Master Class is for you if you create content for online or print, such as marketing copy, info products, whitepapers, reports, proposals, bids, briefs, scripts, articles or any other type of business communication AND you want to increase customer or client response.

What will you gain?

You will walk away feeling inspired by your new improved communication skills and find it MUCH EASIER to create copy that

• Reduces time spent editing and rewriting yours or colleagues' writing

• Attracts and hold the attention of any audience more effectively

• Strengthens your relationship with customers and clients
  

• Increases your first and repeat sales and orders

• Saves on the time and money you spend communicating…

• …and increases your productivity!

• You will also walk away with a professionally produced piece of copy that you can put to use immediately!

You will cover

Module 1: Essential Communication Skills (Part 1): Plan it 

Understand how to create compelling copy that transfers your vision into the hearts, minds and lives of other people – discover the three main types of information that gets your message past the clutter so you can stand out from others

Module 2: Essential Communication Skills (Part 2): Angle it

Understand how to identify, reduce and eliminate obstacles to your message and increase the chances of it being received and acted upon – discover how to silence the skeptic, build trust with the suspicious, and tackle the concerns of the worried

Module 3: Essential Communication Skills (Part 3): Write it

Understand the building blocks of clear communication so you can quickly structure and write your message – no sensible baker simply throws ingredients into a bowl but carefully measures each part to achieve the right consistency and flavour

Module 4: Essential Communication Skills (Part 4): Sub it                       

Understand how to structure a message with intent – clear the clutter and frills to get to the heart of the message, simply, effectively, and quickly. Your readers will love you for it!

Module 5: Essential Communication Skills (Part 5): Proof it                      

Understand how to identify and rid your message of elements that work against you, to jeopardise your success – What do your words say about you behind your back? Is there an unruly E before I lurking around? Does Y answer U back?

An opportunity to

Why a master class in no-nonsense communication?

If you also want a better way to get through to today’s skeptical, busy, distracted, spoilt-for-choice consumer, then this master class is for you.

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The problem

Let’s put it all into perspective. Imagine you want to get through to George Wyman.

George is interested in what you have to offer but even if he comes across information about your product or service, there is one thing stopping him from buying from you: George has an info-besity problem.