New to journalistic writing?
| | New to online journalism? | | "Technology may have turned us all into producers and publishers but one thing it cannot replace is the need for good writing skills." |
| "Publishers are increasingly seeking editorial staff with the understanding and skill needed to write and create online content." |
_______________________________________________________________________________________ Editorial and Online Content Courses These workshops are aimed at those who want to develop or improve their journalistic writing skills or management of online content. Short, practical and memorable, they will give you useful tools and skills to use right away to write quality search engine friendly news, blogs and articles for your website, newsletters and other electronic media, to a professional standard.
Research by Sanford University1 shows that after the aesthetic look of a website, visitors assess a site’s credibility and worthiness by the quality of its content. Content must be clear, relevant, devoid of grammatical and spelling errors - and web-friendly. Even if you are already an experience writer it makes sense to ensure you remain competitive in the jobs market by keeping your skills up to date. Research carried out by Wessenden Marketing and InPublishing2 shows that publishers are increasingly replacing their editorial workforce with those with online journalism experience. If you want to build a good relationship with your website visitors, compete for your online presence, or even remain competitive in the employment marketplace, then these workshops are designed just for you. Choose the course that's right for you
Everyone’s needs are different so our workshop courses have been designed to enable you to choose something that best meets your needs. They include practical exercises for you to take away and put into practice immediately. Each workshop takes place on a Sunday 10am to 4pm, followed by two sessions on the Monday and Tuesday from 6 to 8.30pm. The next series begins January 2010. Workshop Course Titles
Writing for the web Dates: 10, 11 & 12 January Level: All | | What’s so different about it? How do people approach and use online content? How do you create effective search engine optimised content that will bring ‘relevant’ traffic to your site? | |
............................................................................................................................................................................................. Finding the journalist in you - Key skills Dates: 17, 18 & 19 January Level: New writers | | Look, think and write like a journalist to uncover the story; Knowing your raw materials; Planning, preparing and writing your news and feature articles. | |
............................................................................................................................................................................................. Structures, tones and approaches Dates: 24, 25 & 26 January Level: New writers | | 10 different approaches to writing news and features; Setting your tone, beginning, middle and ending; Explore literary devices and techniques that make the difference between amateur and professional.
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.............................................................................................................................................................................................Subbing, editing and proofing Dates: 31 January, 1 & 2 February Level: All | | What’s the difference between each of these? When to use your subbing, editing or proofing skills; Facts and accuracy: What to check and how to check them; Devices and techniques that make the difference between the amateur and professional. | |
............................................................................................................................................................................................. Editorial planning and housekeeping Date: 7, 8 & 9 February Level: All | | Subjects and topics: Editorial planning for continuous supply; Developing a house style; Getting others to write copy for free; User generated content (UGC); Easy ways to keep your web content fresh and updated. | |
............................................................................................................................................................................................. PR for your website Dates: 14, 15 & 16 February Level: All | | Writing press releases: Four different types of press releases; Approaching and working with the media; Using social media; Establishing links and partnerships; Media interview techniques. | |
............................................................................................................................................................................................. Multi media publishing Dates: 21, 22 & 23 February Level: Intermediate - must have some online and/or editorial knowledge | | Explore the different types of content used on websites; Learn how to create, format and use different types of online content effectively including text (news and features), video, audio, forums and chatrooms, polls and surveys; newsletters and e-mags; e-books and e-publications. | |
............................................................................................................................................................................................. Build your own website Dates: 28 February, 1 & 2 March Level: All | | A complete course to plan, create and publish your own basic website. Website options; Coming up with your site idea; Planning your website content and layout; Creating your content; Publishing your content; Going live; Maintaining your site. | |
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Workshop times and locations Workshops currently run on a Sunday 10am to 4pm, followed by two evening sessions on the Monday and Tuesday, 6 to 8.30pm. Location: Aldgate East, London E1 Course fees: Our workshops are fantastic value at just £95* per person *The first 10 bookings received for each workshop receives 15% off.
Important note: Classes are purposely kept small to ensure participants
gain maximum benefit. Early booking is advisable.
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Click here to book or for information on workshops planned for other areas. |
1. See the Sanford Web Credibility Research at http://credibility.stanford.edu/
2. Publishing Futures 2009, A Review of the UK Publishing Industry, by Wessenden Marketing and InPublishing, a trade magazine for publishers.
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